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Excelence in the point of sales with intelligence and cutting-edge technology

The Agile Promoter was the reason for the creation of a Business Intelligence sector in the company and a game changer to Bombril’s trade marketing operation.

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Bombril

The Agile Promoter is an extremely important tool to help developing our business. We were able to leverage team performance and point of sales management.

Rafael Mattos

Head de Trade Marketing - Bombril

Challenge

The brand had share issues caused by increased rupture, which risen by three percentage points in 2015. Bombril lost five percentage points in exposure and accumulated a 400 million loss.

Solution

The company invested in technology and proved the value of a concise trade marketing project. This would be the only way to find out if the causes of negative results were in the lack of report by the field team, in retail or in the sales team. The project has motivated the creation of business intelligence in the company, which is now an example of performance with the use of Agile Promoter:

Benefits

Figures show that Bombril’s bet was accurate: the company – in 2016 the company celebrated the first positive figures in six years. The loss was reverted into a BRL 59 million profit and a BRL 1,55 billion revenue. There were a rupture reduction and the presence of promoters in stores increased by 25%.

Start now!

This can be the beginning of something amazing!

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