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The trade technology that allowed DIPROSUL to beat growth expectations.

Agile Promoter was the trade marketing Technology responsible for the growth of one of the largest Johnson & Johnson distributors in Brazil.

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Diprosul

We provide credible information to our suppliers. Their field searches match our searches, besides the vision the employee has that the company invests in him/her, which makes the employee more secure during the process. Agile helps us to increase our revenue, improve our profitability, our competency and our ability to compete with other suppliers.

Ivo Ramos

Controller - Diprosul

Challenge

Largest Johnson & Johnson distributor in the State of Santa Catarina, Diprosul had a major lack of information. The sales reps did not report their activities and the products were exhibited with no standards. People management, done through spreadsheets, was ineffective and did not accomplish all customers' needs.

Solution

After starting a pilot project with Agile Promoter, the decision-makers of the distributor realized that establishing standards and increasing results would not be possible without controlling information in real time. Now, they are a success case. Check out the testimonials in the video and understand how trade marketing can increase representativeness of your indirect channel:

Benefits

The acquisition of technology brought credibility, accurateness in field searches and visibility of the work done by sales reps. According to Ivo Ramos, controller Agile Promoter increased the revenue, profitability, competency and ability to compete with other suppliers.

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This can be the beginning of something amazing!

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