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The official trade operation technology of Nestlé Brokers

Over 20 thousand points of sales served and only one technology capable of optimizing all Nestlé Brokers trade marketing operations: Agile Promoter.

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The great benefit of Agile Promoter to Distlé was transforming the point of sales mass merchandising and customizing the structure for each promoter. Now we are able to award, promote or even dismiss the professional based on his/her performance.

Marcelo Bigolin

Director - Distlé


Approach business promoters and establish trade marketing process standards aligned to Nestlé expectations: these were the biggest challenges for brokers.


The investment aimed a charging on execution, pictures in real time of all products exposed, mix adjustments, sales volume review and quick, precise access to information. The Agile Promoter became the official platform of trade marketing management of Nestlé’s indirect channel, used in all brokers:


Effectiveness in activities follow-up and information report were the common point among brokers of cities all over Brazil. The company has over 97 thousand POSs served and over 1500 promoters managed by the technology.

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This can be the beginning of something amazing!

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