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The official trade operation technology of Nestlé Brokers

Over 20 thousand points of sale served and a single technology capable of optimizing all Nestlé Brokers trade marketing operations: Agile Promoter.

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Nestle

The great benefit of Agile Promoter to Distlé was transforming the point of sale mass merchandising to something that is customized for each sales rep. Now we are able to award, promote or even dismiss the professional based on his/her performance.

Marcelo Bigolin

Director - Distlé

Challenge

Bring together sales reps with businesses and establish trade marketing process standards aligned to Nestlé expectations: these were the biggest challenges for brokers.

Solution

The investment sought to demand execution with pictures in real time of all exhibited products, mix adjustments, sales volume review and quick, precise access to information. Agile Promoter became the official platform for trade marketing management of Nestlé’s indirect channel, used in all brokers:

Benefits

Effectiveness in monitoring team activities and information reporting were the points in common among brokers of cities all over Brazil. The company has over 97 thousand POSs and over 1500 sales reps managed by the technology.

Start now!

This can be the beginning of something amazing!

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